Operational plan Case Study Example | Topics and Well Written Essays - 2500 words

Operational plan - Case Study Example The company would use various promotional tactics to inform the consumers that the company complies with EU regulations regarding meat products so that consumer trust in the company would be revived. It is important to improve the consumer confidence towards meat products that has had certain negative publicity in recent times. When the demand for fresh meat would increase in the market, it would definitely impact Larsini’s position within the market. Along with this, the company also needs to develop a pricing strategy. 29 Larsini is family business which sells salami and beef with traditional taste, special ingredients and good quality. Salami is traditional food in Italy where everyone enjoys eating it. A man called Giuseppe Ghiberti (the president) started to make salami in 1908; more than century ago. Since then, the Larsini Company was their starting point. In the past, Italy was not a rich country but Larsini made their effort to provide traditional taste with the best quality to the Italian people. The starting was a small butcher’s shop in the old part of Firenze. Then they decided to expand further in Italy. However recently, the company has been at the point of bankruptcy. Even though Larsini still enjoys a good market image, the company has been facing losses. To account for these losses and in order to turn around the company toward profits, seven business students have been hired to analyze the situation and propose recommendations for the improvement within the company. This part of the report would be dealing with the marketing analysis and proposal to improve the brand image and perception of the company among the customers. Larsini’s mission is still the same as it was when it was established in 1994 by the President’s father and his mission was to satisfy the customer by providing them full service they need and to fully know customer needs and accomplish them in addition to find quick solution in order to offer tasty product at the

HR1 Essay Example | Topics and Well Written Essays - 4000 words

HR1 - Essay Example The recruitment policies, training and development, reward management, performance management and employee involvement in Nando’s are centered upon in order to recommend appropriate HRM strategies (Carpenter, Sanders and Gregersen, 2001). Moreover, the host country’s economic drivers, the organizational issues, cultural issues also effect effective strategy implementation. Various models have been implemented for evaluation of international business environment in China. By examining all these factors, the HRM strategy is linked with the overall business strategy of Nando’s. After a detailed analysis appropriate recommendations are provided to Nando’s that will support the strategic human resource plan of the company for establishing joint venture with Tricon Global Restaurant, Inc. in China. The renowned chicken chain Nando’s has expanded their business further across the country in the past few years with increasing revenues. Nando’s international is a fast food chain first created in South Africa, had a rapid development worldwide but was not successful everywhere (Datta, Guthrie and Wright, 2005). In a continuous complex trading environment, the company has been performing satisfactorily. Despite of its long success history the company is facing expansion problems and are striving to overcome them. The organization has decided to expand its business through joint venture and which will require more staff to be hired. In their recruitment process, Nando’s face challenges that their new staff may not have any experience of working as a family and may lack commitment to their tasks. Proper training and human resourse management is crucial to effective manage their culturally diverse employees. South Africa which is the parent location of Nandos is f acing an economic downturn (Wright, Dunford and Snell, 2001). The recent phase of capitalism that can be referred to as globalization has a complex impact on