Operational Management Fields of Hard Rock Cafe Essay

Operation management is an academic field of study that focuses on the effective planning, scheduling, control and use of service firm and their operations as show by the case study of the Hard Rock Cafà ©. The operational management synthesizes concepts that have been produced from all other departments such as quality management, accounting, information systems and inventory among others. To ensure that the company has sustenance in the business, it is always paramount to have operational management strategy. This will ensure that the management of the resources that they have will always be used as required and towards development of the business. There are different strategic levels that are involved in the operation management. Various managers to ensure that the final goals and objectives are met spearhead these levels. Therefore, these levels will be evaluated in the Hard Rock Cafà © to see how well they have met them in conjunction to the way they operate their business. Du ring layout of the operations, strategic managers are supposed to ensure that long time level management strategy is put in 0place to ensure that the business is able to pass the test of time thus expanding to bigger heights. Operational managers in the hotel are supposed to ensure that decisions on their food production service as well as delivery is well planned to ensure that the hotel have consistent service delivery. Process and layout decision of the business, site location as well as the capacity that the business can hold at any given time is part of the strategic management that will be evaluated. In evaluating Hard Rock Cafà ©, various elements will be looked at and how best the business has satisfied them. Therefore, to ensure that it there is exhaustive evaluation, these components will be categorized in the following ways. †¢Increase of hotel Capacity †¢vertical integration †¢Technology used in the business. †¢Recruitment and employees maintenance †¢Expansion strategy †¢Increase in Capacity According to the history that the Hard Rock Cafà © has demonstrated over the years, it vividly shows that it has bigger capacity currently. With its 30 years of existence, it has made it possible to have 100 cafà ©s, three hotels, casinos, live music venues, a huge annual Rock fest concert as wells a rock museum. Due to the capacity that the cafà © enjoys, it is regarded to be among service industry that in US has employed 75% of its population. Its operational management strategy of ensuring that it increases its capacity has made it expand spontaneously throughout the country with 40 locations in different places in US by 1998. This has ensured that it is serving a meal capacity of 100,000 meals on daily basis. Its capacity expansion has seen the then cafà © expand growing to over 106 locations in 38 countries in the world. Through their good capacity growth, the hotel has been named among the top ten-restaurant worldwide enjoying 92% name recognition. Vertical integration According to microeconomics and management this a style that a business sector that adopt. It is especially where by different companies in supply chain is united through a common owner to produce market-specific service to ensure that customer’s needs are satisfied. Through upholding this operational management strategy, the business avoids hold up problem. In the Hard Rock Cafà ©, there are different customers especially tourist who come from different countries. According to their case study, 70% of their customers are tourist from different countries. Therefore taking note of this, they have ensured that different food to ensure that they satisfy their customers. The Cafà © has grown to global arena where they have applied vertical integration strategy through making sure that they have integrated the traditional food of those places to ensure that at the end, they satisfy their customers. According to the statistics, the cafà © has gone to 40 different countries global ly therefore; they had to ensure that they have that vertical integration strategy. Their variety menus that they offer depending with the country they are situated in are like pork, beef and chicken. Other foods are like hamburger, cheeseburger, French fries among many others depending with the demand of their customers. All the sales of the above named food are managed from a central position in t headquarter to ensure diversification of the menu and appropriate change according to the prospected customers. This ensures the business have a very intensive growth now rated among the top ten restaurant in the world. Use of Technology in the business For every business that has a future projection, technology is paramount in their operational management. Failure to uphold technology in the business, their services will eventually turn obsolete. Therefore, to ensure that they increase the speed of the services that they offer to their customers, Hard Rock Cafà © has upheld technology especially the computer technology that is so rampant in the business sector. This is to ensure that they increase the efficiency of their business, reducing procurement cost as they operate globally as well as multitasking. This makes them to ensure that they have increased the productivity of the company. According to the business case study, it shows that the heart of the sale forecasting of the business is the point-of-sale system (POS). This system helps the business to capture data of the transaction that have been done in the cafà ©. The system give the business the ability to estimate the number of the customers who visit their business as e very entry represent one customer. This is very helpful in putting production and expansion strategy. The method is quick and efficient with low cost involved. The data that is capture is transferred to the main offices in Orlando corporate database. This is where the process f0orecast is done through evaluation o the data capture on daily basis. This ensures the business is capable of maintaining sustainable services to the customers thus satisfying their customers’ needs. Due to the appropriate use of the technology, the financial team that is lead by Lindsey is able to forecast guest count, retail sales, concert sales and banquet sales of each cafà © per month. This lead to appropriate operational management. In the act of holding the technology, the business has done well in this service sector. They have introduced a sophisticated application of statistics in the menu planning. They have used multiple regression method through the appropriate usage of computer that help s in computing the impact of demand of one meal to other menu whenever the price has been changed. Therefore, this help them to plan well incase of price change especially to the supplementary menus. This helps the business to capitalize in this strategy to increase their sales. Workforce of the business Any business idea can be driven to accomplish bigger things in the business arena or be guided to a terrible failure by the kind of the employees that are employed. Through deployment of competent employees and ensuring that their morale is kept high through incentives, the goals of the business are easily achieved. This is because they know what to do and how to it better. According to most of the human resource managers, they regard employees as the most important resource in the business. Therefore, they needed to be appreciated and be held with utmost respect. They need to be reward through monetary and non-monetary programs to ensure that they deliver according to the required level. Hard Rock Cafà © is not an exceptional. According to their operational management strategy, recruitment and maintenance of the employees in the company has been their core value. They are out to create a good working environment for their employees to ensure that the culture that they have created is sustained. According to them, they accept and nurture creativity, diversi ty and individuality of each employee to ensure that they employees are given freedom to explore their diversity. This environment according to corporate training manager, it creates a working environment of the company beyond paycheck creating new challenge on daily basis. This is helpful to the employees as it increases their production. The business ensures that it gets the best employee in the initial stage that ensures that he/she is easily integrated to their culture. A new applicant is screened in different aspects that will make them be easily integrated in the business operation. They look for a highly motivated, bright, positive altitude individual who have an employee bill of rights and substantial employment empowerment. Through a proper recruitment process, they have ensured that they are able to maintain a low labor turnover. Employees are subjected to training to ensure that they are competent in their functioning. Everyone who go to work in the Cafà ©, they get Rock 101 which is a two day training class. This enables them to be integrated in the working team much faster. The work force of the Hard Rock Cafà © is offered a good package of reward among other incentives. There are offered overtime allowances and benefits for those who work for overtime. They offer internal training to individuals as well as high-level internal promotion that make the employees production to be always high. According to the company, 60% of the managers in the cafà ©, they are promoted from hour working ranks. Expansion strategy The main aim of al the business is to make profit. Otherwise, this can be well demonstrated through their idea of expansion. This means that, they are capable of meeting other basics needs of the company as well as getting more resources to compete with others in different arenas. Expansion of a business is of different nature. This ranges from the variety of the products that they offer on daily basis, opening of new branches as well as recruitment of more employees in the business capacity. According to Hard Rock Cafà ©, the business has embraced this operational management strategy through carefully choosing a new location whenever the expansion is to be upheld. They ensure that they make a good and a careful decision making process to ensure that the investment that has to be placed in it meet a long time investment strategy. To ensure that their expansion strategy does not go in vain, they ensure that they are sensitive on those factors that may be a setback to their investment s. Such factors are political risk, social norms of that location, social cost, currency risk, brand fit and business practices. The business uses global operation strategy, which is a multi domestic strategy. They tat time engage in the franchise as way of acquiring business firm ground in the new location. This also ensure that they are capable of local ownership of the business bring about unique capability therefore decreasing difficulties in the implementation of their goals. Operations management challenges of Hard Rock Cafà © in considering an expansion of its business into Hanoi All the business that has an objec5tive of doing their business across the boundaries of their country encounters several challenges. Hard Rock Cafà © is not an exceptional as it has been hit by different challenges across the globe. In considering its expansion in Hanoi Vietnam, it should be well prepared because according to different market survey done in that country shows that, though the town is developing at an alarming rate, it poses different challenges to especially foreign business. Some of the challenges that are likely to be encountered by the business are discussed below. Infrastructure Despite of the town being the capital city of Vietnam, it is far from establishing good infrastructure to cater for the business that is done in the town. Poor transport facilities are conspicuous making transportation of goods as well as services to be expensive and difficult. Hard Hotel especially will experience this challenge, as its customers are mostly tourist who may require good transport facilities. The communication facilities have not grown better as compared to most of other towns like Hong Kong in Japan. This makes the business that requires intensive communication to ensure that they operate their business like Hard Rock Cafà © to be threatened to use more of its resources in communication facilities making their initial cost of starting the business in Hanoi be very high. Calamities Vietnam is a country that is prone to such calamities as earthquake of high magnitude. Such calamities cannot be predicted making most of the business in towns like Hanoi to always be at risk. Therefore, if the Hard Rock Cafà © is ready to open a business in this place, they should have to anticipate the cause of loss that might be severally caused by this calamity. They may have to do lots of investment in insuring their business against such calamities that means higher operation cost. Government policies The cost of doing business in Hanoi poses great challenge that come about with the policies that the business has to encounter from the government of Vietnam. The tax imposition is high especially to foreigners making them to operate at high prices thus low turn over. There is a lot of problem regarding the laws governing the start of the business making it take a lot of time to start it. This may put off the business at the initial stage thus loss incurred. Therefore, the Cafà © require having a long focus in the start of the business, which is still expensive in terms of time, resources and money. To get finance from the government is tedious and regulated so much. This will make the business to come prepared to virtually finance solely from their own cash. This may be a little bit disadvantageous to the business as it may require some more financing from the government in the end. Discrimination According to the research that was done in the town, most of the business from the foreign countries succumb discrimination from the residence. This through the language barrier as well as not preferring to buy from their business. Though this has been declining with time, it has been in limelight for a while making the business loss considerably compared to the homegrown businesses. Therefore, the Hard Rock Cafà © should be prepared to form a strategic plan to counter that. Competition Due to the globalization, most of the business is taking the advantage of getting to the developing countries. According to PriceWaterHouse Coopers, Hanoi has been rated among the towns that are growing very fast in terms of population t0owards 2015. There is also projection of building of another airport in the town before 2015 to add to the one that is in the town. This will make the town to be very accessible from all over the country. Therefore, this has made much business including Hotel services business to flock in the town. This makes such business as Hard Rock Cafà © to be prepared for stiff competition that may pose danger to the expansion of the business in the town. This will require them to get good strategy to cope up with the competition Cultural practices and ethics The services that Hard Rock Cafà © offers are surrounded by culture and ethics of each community. Therefore, this is an anticipated challenge that the hotel will have to face in the country. With most of the population being Buddhist in religion taking a share of 92%, the hotel should ensure that they do good analysis of the service that they require in terms of food, music and other services. They have to ensure that they are able to integrate these cultures with other to create acceptance. Opportunities for Hard Rock when considering an expansion of its business into Hanoi Finances Due to the position that the business has, it is capable of overcoming the disadvantage that most of the competitor are experiencing due to finance. It has been operating for a long time therefore, having the advantage of strong finance hold that can be able to sustain it until the business that it will open in Hanoi gets a good ground. This will make it more competitive in such a fast developing place and taking that advantage to propel to greater height. Experienced personnel As the Hard Rock has been in other international markets, most of these problems has been solved else where by its personnel. Therefore, by the personnel, that it recruits who are diverse and very flexible in their way of working, they are capable of solving different issues concerning the business and strategizing for further growth in all the countries including Vietnam. Integrated services The business offers integrated services that most of its competitors do not offer. A part from food and services, they offer entertainment such as music. Due to cultural diversification of the town, there are always parties and celebrations at different times over the years. The town has a good number of Christians, Islam, and Buddhist among other religions who have different celebrations according to their culture in different time of the year. This makes the market a favorable place for the Hard Rock Cafà © to use its integrated services to especially make their business be accepted in this place by the residence. This is through involving all the cultural and religion values through music and interrelation events in their cafà ©. Growth of the town The population of this town in 2004 was rated to be about 4 million people. However, after six years, the population has grown past six million with anticipation with more. This means cheap labor will be available for the business as well as great market for their products. The building of another airport in the town will increase the ease of transport and hence reduce cost. It will also offer an additional terminal for the tourist to the town. This will be a great boost to Hard Rock Cafà ©. Conclusion Hard Rock Cafà © has established itself as a competing business in the international arena. This has made it to go all over the world at be chosen among the top ten restaurant worldwide. Therefore, through its objective human resource and good organizations structure as well as highly rated personnel, it is likely to be one business to watch in the service providing industry in the near future.

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Different Aspects of Pain Essay Pain is a subject to which all people can relate. There are many different types of pain, and people react to these pains in various ways. Pain is also caused from many different sources. It could be from grief, stress, or a significant event that occurs in one’s life. Pain is defined in the Dictionary as â€Å"mental or emotional suffering or torment.† The poetry of Robert Frost, James Langston Hughes, and Emily Dickinson all display different aspects of pain. Robert Lee Frost was born on March 26, 1874 in San Francisco, California where his father worked as a newspaper editor. This may have been where Robert was first exposed to the aspect of writing. Robert’s first published poem was in a school newspaper at the age of 16 where he wrote a poem on the subject of Cortez in Mexico. Although he attended Dartmouth for seven weeks and spent two years at Harvard, he never finished a college education with a degree. After he had gotten married, he worked as a schoolteacher, and during this period is when he spent time writing the majority of his poetry. After his teaching career, he moved to England to pursue getting his works published since his poetry was not accepted for publishing in America. His first two books of poems, A Boy’s Will and North of Boston, were published in England and then later in America due to the overwhelming popularity of them in England (Greenberg ix-x). Frost’s poem â€Å"Out, Out† tells a story of the tragic death of a boy due to a buzz saw. The title is an allusion to act five William Shakespeare’s Macbeth, where the main character, Macbeth, performs a soliloquy regarding the death of his wife: Out, out, brief candle! / Lifes but a walking shadow, a poor player / That struts and frets his hour upon the stage / And then is heard no more. It is a tale / Told by an idiot, full of sound and fury, / Signifying nothing. The allusion to Shakespeare in the title is appropriate to the subject matter because the soliloquy of Macbeth states that life is short, and inevitably will end. That is the message that Robert Frost is trying to convey in this poem. There are two different aspects of pain that appear in â€Å"Out, Out.† The first  one is the aspect of physical pain. This occurs when the buzz saw the boy is using, hits the boy’s hand and injures the hand severely. â€Å"As if to prove saws knew what supper meant, / Leaped out at the boy’s hand, / or seemed to leap (Frost 522)† The boy then begins to feel the pain of what has just happened, the physical pain of his hand being severed by the buzz saw. The next type of pain that can be seen here is the psychological pain, caused by stress. As a result of the boy’s injury, he begins to fall into pieces about the whole matter (clarify this somehow. â€Å"fall into pieces† sounds a little ambiguous as well as clichà ©) . The poem says that the boy â€Å"half in appeal, but as if to keep / the life from spilling. Then the boy saw all (Frost 522).† These two lines of the poem depict that the boy is old enough to understand what is going on with what is happening. His hand is injured beyond what the doctors can repair, and there is a high possibility of death because of what has just happened. The word ‘Life’ in this poem represents the blood that flowing from his hand. One can also see the apathy displayed by the rest of his family. Even though a member of the family has just died due to a tragic accident â€Å"Littlelessnothing!and that ended it (Frost 522)† they show no pain of the loss of a family member. It is depicted in the last two lines of the poem, â€Å"No more to build on there. And they, since they / Were not the one dead, turned to their affairs (Frost 522).† This shows that they had no emotion to the event, and went on to what they were doing as if nothing had happened in the first place. The second piece of poetry presented is one by James Langston Hughes. James Langston Hughes was born February 1, 1902 in Joplin Missouri. He spent his early life living with his grandmother in Illinois. Hughes began to write poems, and also some short stories, while he was in high school. Hughes mentions that the primary influences to his writing are Paul Lawrence Dunbar, Carl Sandburg, and Walt Whitman. His first book of poetry, entitled The Weary Blues, was published in 1926, while he was in college. Hughes graduated from Lincoln University three years following the publication of his first book of poetry. The year following his college graduated, Hughes  won the Harmon gold medal for literature for the first novel that he wrote, Not Without Laughter. James Langston Hughes poem â€Å"The Negro Speaks of Rivers† was the first poem of his that was published. This poem was also set to music later on. It is written from the perspective of a man that ties together African and African-American history. Hughes does this by naming different rivers that are in Africa and also those that are in the United States. This is where the wordplay of Langston Hughes can be seen. The type of pain that is displayed in this poem is not very obvious, but it is more implied than directly stated. Seeing that this poems speaks of African and African-American History, the idea of the oppression that these people groups have gone through is something that can be inferred from what the poem says. Both of these people groups have gone through major oppression because of slavery, inequality, and the like. (while it is not obvious I would recommend trying to find a few lines that can possibly show the pain) The final poem presented here is a poem from Emily Dickinson. Emily Dickinson was born in the year 1830 in a family that was considered to be very wealthy for that time period. Her father ultimately led the family and was a religious man for the family. He read prayers and passages of scripture to all that lived in the household to maintain this. She attended the seminary for a year, but went home after that year due to a significant amount of unpleasant experiences. After Emily left school, she isolated herself from all activities and responsibilities that were outside of the household, and kept to herself most of the time. She spent a significant amount of time reading books. Because of the morals that her father had, there were not many things for her to choose from, as her father thought that most books that were available at the time might shake up her thinking patterns. She then settled to read the Bible, classical myths, and also the works of William Shakespeare. Because of this, a great amount of the poems that she wrote had allusion to her readings contained in them. Although there is very little that people know of Emily Dickinsons outside life, but after reading the  poems that she has written, one can gain some access to the inside life in Emily Dickinson (Madden 1287). Emily Dickinson wrote nearly two thousand different poems in her lifetime (Madden 1288). Only but a few of these poems were intentionally published by her. Although Emily made her brother and sister promise to destroy all of her works following her death, her sister, Lavinia, could not gain the strength to destroy her sister Emily’s poetry. Not too far following her death in 1886, nine volumes of her works that were revised in wording, punctuation, structure, and rhyme were published. Unedited versions that were true to the original manuscript of Emily Dickinson where not published until 1955 (Madden 1288). Most of the poems of Emily Dickinson were her own personal laments that she did not intend for the public to ever see. â€Å"After A Great Pain, A Formal Feeling Comes† is an example of one of these extremely personal poems. During the time that this poem was written, Dickinson had just lost a very close friend. She was also beginning to dismiss the ideas of a career, starting a family, and making contact with anything or anyone that was outside of her own house. This whole poem directly deals with the pain of emotional loss that comes with the passing away of a person that is extremely close. Death was something that Dickinson never adjusted to, and it is displayed in this poem. She depicts how the feeling sits heavily and does not seem to go away very quickly â€Å"The Nerves sit ceremonious, like Tombs(Dickinson 1291)† (Lundin 95). In the last two lines of the first stanza Dickinson says, â€Å"The stiff Heart questions what it He, that bore, / And Yesterday, or Centuries before? (Dickinson 1291)† Here she is reliving past pains and grief that have occurred in her life before the death of her friend. She also relives past painful moments in her life in the second stanza â€Å"The Feet, mechanical, go round (Dickinson 1291)† (Grabher 217). In the last stanza, Dickinson focuses on the present pain that is in her life. â€Å"This is the Hour of Lead (Dickinson 1291)† refers to the passing of  Dickinson’s close friend. She then goes over the stages of how she moves on from these painful experiences: â€Å"As Freezing persons, recollect the Snow / FirstChillthen Stuporthen the letting go (Dickinson 1291)† The way that she ends this poems makes it appear as though she is trailing off into a land of thought to go dwell on what has just happened, to begin her process of recovery (Lundin 234). As one can see, many different aspects of pain have been discussed. Robert Frost’s â€Å"Out, Out† discussed physical pain due to an injury, and also the pain of stress due to that injury. James Langston Hughes implied the racial oppression of Africans and African-Americans that had gone before him in â€Å"The Negro Speaks of Rivers.† Emily Dickinson goes deep into her personal life and displays emotional pain with â€Å"After A Great Pain, A Formal Feeling Comes† by reminiscing on past grief and dealing with a new grief due to the death of a friend. As one reads through and analyzes these poems, one can see the way that pain is displayed in the midst of them and how each separate type affects people in different ways.

Macbeth Paper on Evil Essay Example for Free

Macbeth Paper on Evil Essay Macbeth is a real tragedy written by William Shakespeare for what’s presented is a morally significant struggle, one that attempts to engage our sympathies and understanding. In this dark and powerful tragedy, Macbeth is a part of several murders, including the murder of King Duncan of Scotland. Macbeth performs these murders after he encounters the weird sisters and hears the prophecy that he will one day become the King of Scotland. But although Macbeth was the one that was directly involved in every murder, there are other influences that have an impact on his pursue for the crown of Scotland and could be responsible for the evil done in the play. When Lady Macbeth first hears about the prophecy of the witches, she immediately plans Duncan’s murder because of her ambition for her husband to become king. The weird sisters, also known as the three witches, initiates the murders because they prompt Macbeth to murder Duncan with their prophecies that Macbeth will one day become the King of Scotland. But ultimately, Macbeth is the villain of this tragedy in view of the fact that he is accountable for the murder of Duncan and also orders his subordinates to murder Banquo and the family of Macduff. Macbeth is most responsible for the evil done in the play owing to the fact that his killing of Duncan provokes the other murders and evil in the play. Although Lady Macbeth is a part of the murders that occur in Macbeth, she is not responsible for the evil done in the play. Lady Macbeth is a very cunning, manipulative character. When she hears about the witches’ prophecy of Macbeth becoming the future king of Scotland, she immediately demands Macbeth to murder Duncan so Macbeth could become king. Lady Macbeth successfully persuades him to kill Duncan by questioning his masculinity. Lady Macbeth puts the idea in Macbeth’s mind that he will be a coward if he does not commit the murder. After persuading him, Macbeth finally commits the murder. Therefore, Lady Macbeth is evil for she pressures Macbeth into killing Duncan. But, she is not responsible for the evil done in the play. Although she is a strong, significant figure in the murder of Duncan, she begins to change through the play as she starts to feel the guilt and remorse for persuading Macbeth to kill Duncan. She ultimately kills herself because she couldn’t manage the guilt and grief for her involvement in the murder and seeing her husband turn into an evil, uncontrollable villain. Therefore, she is not responsible for the evil done in the play because although she persuades Macbeth to kill Duncan, she later feels guilt for what she’s done. The three witches are also not responsible for the evil done in the play. In the beginning, the three witches tells Macbeth his prophesy that he will one day become the king of Scotland. When Lady Macbeth hears about the prophecy, all she thinks about is her husband becoming king. So, Lady Macbeth convinces Macbeth to kill Duncan in order for Macbeth to become king as soon as possible. If the three witches never told Macbeth the prophesy of him becoming king, none of the murders would have happened. Therefore, without the witches, there would be no evil in the play. But, the three witches are not responsible for the evil done in the play because even though they incite Macbeth and Lady Macbeth’s desire for king, it was Macbeth who ultimately decides to murder Duncan, which causes the rest of the evil done in the play. Macbeth is responsible for the evil done in the play. Macbeth is more evil than the other characters because he is the reason why all of the murders in the play occur. He murders Duncan because of his evil desire to become the king of Scotland as soon as possible. â€Å"Stars, hide your fires; Let not light see my black and deep desires.† (I, Scene 4, lines 57-58) This quote shows Macbeth’s great desire to become king and also shows how he is aware that his thoughts are evil. But, he does not do anything to keep himself away from these dark thoughts and he eventually commits the evil murder. The murder is certainly avoidable, but he let Lady Macbeth influence him. â€Å"This night’s great business†¦ sway and masterdom.† (I, Scene 5, Lines 80-82) This quote shows how Lady Macbeth has total control over Macbeth and how Macbeth put the power into Lady Macbeth’s hands. Macbeth could have told Lady Macbeth to stop her plans, but instead he gives all the power to her and eventually agrees with her. Therefore, the murder of Duncan is completely his fault because he lets Lady Macbeth influence him and commit the murder himself. Macbeth is also responsible for the other murders in the play because he hires three murderers to kill Banquo and orders his servants to kill Macduff’s family. Consequently, Macbeth is responsible for the evil done in the play because he involves himself in all of the murders in the play. Macbeth is accountable for the evil done in Macbeth because his murder of Duncan causes a chain reaction and brings about the rest of the evil in the play. Although Lady Macbeth has a notable influence on Macbeth to commit the murder of Duncan, it was ultimately his decision to kill Duncan and order the other murders. The Three Witches incites Macbeth and Lady Macbeth’s desire for the throne of Scotland, but Macbeth’s decision to commit the murders ultimately brought darkness and fear onto Scotland. Macbeth is responsible for Duncan’s death, and that murder causes a chain reaction and incites the other murders. If he did not murder Duncan, there would not have been any evil in this play to start with. Ultimately, Macbeth compels to arise these evils, and it is his greed to blame. Macbeth is already known as a man of integrity for being appointed as the Thane of Cawdor, but his greed and avarice brings about the evil that he carries out. This relates to human nature because even if a man has everything to gratify his needs, his greed can demand for more, leading to trouble just like Macbeth. This demonstrates that if you only care about your own needs and always ask for more, you will be unsuccessful. As Mohandas Karamchand Gandhi once said, â€Å"Earth provides enough to satisfy every man’s needs, but not every man’s greed.† [Word Count: 1057]

Role Of Arabic Language In Islamic Culture

Role Of Arabic Language In Islamic Culture The importance of language to the development of human civilization and its cultural face can be laid emphasis to the fact that language is purely human and non-instinctive methods of communicating ideas, emotions and desires by means of voluntary produced symbols. (Lyons, 1991, p. 3) However, taking note from the above belief, we feel that there is much more to language than just meet the eyes. In another sense, the definition and description of language as stated above also suffers from some defects, and has its limits, given that languages is broader in its cultural forms. Add to it, communication through languages also can take many forms and formats, not just the sole consideration that limit itself to ideas, emotions and the likes of desires, which are beyond the voluntarily produced symbols. To put language in a proper sense, we can relate that language is a system of vocal symbols by means of a social group co-operation. (Lyons, 1991, p. 5) Understood so, we can add that it will be proper to make a brief analysis on the subject of language and culture, so as to come to the conclusion on the role language played in the culture sphere, and its impact. But what encounters us in these analytical segments is the basic question, what is culture? From a scholastic point of views, culture has several related senses, which means that culture itself is synonyms with civilization. And in the second sense, culture is often employed without any implication of unilingual human progress from barbarism to civilization without any prior value judgment being made as to the aesthetic or intellectual quality of a particular society, be it in arts, literature, institutions, which defines its own distinctive subculture. (Lyons, 1991, pp. 301-302) The role of Arabic Language in Islamic Culture Right from the outset and when we relate to culture in conjunction and juxtaposition with language, and assimilating their meaning, there is some sense of relevance that adds up, and which raises the question central to this essay and its arguments. To be precise, what concern the essay proposal and attempt made in that regard can be laid emphasis to the notion and the role of Arabic language in Islamic cultures, which are as follows:- Threats that impact Arabic language The strength of Arabic language and the Islamic culture in particular Problems that the Arabic culture faced. Thus, subject to these assumption that relates to the subject matter, the following discussion describes the same in their subheading so as to drive home the value judgment and criticisms from an objective point of view. Threats that impacted Arabic language and culture: The past, present and future Before we turn to the threats that impacted the Arabic language, it will be proper to analyze Arabic language, and as literature relates to Arabic belongs to the groups of languages collectively known as the Semitic language, which constitutes groups of the Middle East region and North Africa. And the earliest known Semitic spoken language is the Akkadian, spoken in Mesopotamia between 2500 BC and 600 BC. (Versteegh, 2001, p. 9) What we can drive home from this brief absorption can be premised in the ethnic and regional boundaries of the past. And as scholars relates to, there is nothing much that is known on the earliest stages of Arabic languages and when the Arabian nomads came to the Arabian peninsular, besides the language they spoke also is hard indeed to predict, assumed that Arabic was mostly spoken, given the inscription in the civilization of that era, that is to say the available Arabian civilization. (Versteegh, 2001, p. 23) In addition, Arabic in the pre-Islamic period that is revealed through the Quran and its manuscripts in all its essence describe the language and its forms, (Versteegh, 2001, p. 37)which till today commands its space and that which register readily with scholars. Besides, what is most significant to the development of the Arabic language constitutes the periods of the Islamic conquest, just after the death of Prophet Mohammed, where a drastic sea change was brought about to Arabic language and its forms that significantly spread from Syria to Egypt and where Islam took centre stage in the cultural development of the region, where Arabic spoken people were united under Islamic domination. (Versteegh, 2001, p. 93) However, as human civilization and in particular Arabian civilization progressed, threat to its language and cultural forms also increased. And relevant to such a scenario is the emergence of modern standards in languages, wherein, Arabic and French had to compete for the status of language of prestige and from the language reformer perspective, it means to devalue the classical language by debasing it with dialect influence or the abolition of grammatical rules. (Versteegh, 2001, p. 186) Moreover, what we can analyze from a modern perspective, the biggest threats to Arabian language also came from foreign languages and their domination in the Arab world when European imperialism was spreading fast. Thus, English, French, Italian and Spanish, and the fact that English also commands a significant place in the colonized region of the Arab world, (Fishman, 2001, p. 385) make it more reliable to place these languages as a threats to Arabian language in the Middle East region. Apart, the 21st century also presents the Arab world the challenges that may determine its future for generations, be it in maintaining their cultural identify and the danger that comes it due to abundant influence of the western world. (Najjar, 2005) Strength of the Arabic Language and the Islamic culture Assimilating from the aforementioned statements and its arguments, we cant deny the facts that languages be it English, French or Arabic and the threats in their own domains defines it own extent as and when human civilization progressed across national boundaries. In fact, Arabic as a language is known to be a great influence to the cultural face of the Arab world and Islamism in particular. Take for instance, the ties that connect the Arabic language to its history also places it in a unique position among major world languages of the contemporary world, which also defines the strength. Add to it, the historical connection of Arab language also brings both strength and weakness, which does not devalue the importance of historical connection; rather it serves as the fundamental consideration when setting guideline for the future. (Kassem M. Wahba, 2006, p. 386) The tradition that relates to Arabic language can be laid more emphasis to the notion that the centrality of the Arabic language in contemporary context of the Arab world is the result of the continuous foreign presence in Arab speaking countries in the modern era. As a result of it, a threatening feeling among Arab nationalist and intellectuals grew who views such development as an attempt to alter Arab cultural identity and its heritage. (Kassem M. Wahba, 2006, p. 386) Add to it, Globalization and its impact also deeply concerned Arab intellectuals and the disinclination of the western world and their Islamic biases. (Najjar, 2005) But, we can add and conclude that Arabic language in the contemporary context is rich in history, which links together its culture, traditions and that which defines the Islamic world at large. Problems that the Arabic culture faced From a modern analysis to Arabic cultural issue, the countenance of globalization bridged a way to Islamic threats. (Najjar, 2005) And as scholars have related to, culture are timeless and omnipresent, which exists and influences all nation at all time and draws a fine line to augment cultural dominance, which also grants individuals their full personal, social and cultural character. (Lewis, 2007) However, in the face of globalization and western influences, Islamic heritage and Arabic language and culture faced the dangers of being sidelines. (Najjar, 2005) Moreover, how to preserve Muslim cultural autonomy in the face of many recurring western influences also constitutes another relevant problem. Add to it, intellectual cultural differences between Arab masses and elitist are also one such problem that posits, plus the cultural issue of free Arab thinkers and free cultural expression, (El-shibiny, 2005, pp. 63, 65) that is thought to be under constant restraint from outside elements. Conclusion and recommendation Linguistic or languages as we know of in general assumptions is said to have played a dominant role in the development of culture and human civilization across the globe. Thus, it can be recommended that incorporate Arab culture in the face of globalization and its influence can be reinforced through the spirit of brotherhood, develop common Arab cultural trends and most importantly reviving the idea of Arab culture itself, (El-shibiny, 2005, p. 76) Furthermore, it can be concluded through a recommendation that an interest in the development of modern language education technology as a means to strengthening the participation of Arabic in various aspect of global activities is also a must. Add to it, efforts to develop Arabic education, plus research that gives importance to language and cultural heritage is also a need of the hour, (Kassem M. Wahba, 2006, pp. 385-86) which is what we can finally conclude on how the role of Arabic language can significantly bridged and reforms Islamic culture.

Elizabeth Barrett-Browning and W.B. Yeats :: Biography Biographies Essays

Elizabeth Barrett-Browning and W.B. Yeats    Elizabeth Barrett-Browning and W.B. Yeats, examined together in the same sitting are as different as the Victorian and Post-Modernist eras they emerged from, yet they were both independent thinkers of their time.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Browning, born in 1806 before Victorianism came into full play, was celebrated as a woman poet but also quite conformist to the Victorian movement in some regards.   Browning did make use of her family's money to "give herself an exceptional education"   (1858) and she thought outside of traditional lines in regards to gender roles for women as in her poem "Aurora Leigh".   In this poem, the narrator is a woman which is unusual for that era "Place your fecund heart in mine, and let us blossom for the world"   (1877).   It was unusual in the Victorian era - to consider that women added anything substantial to a marriage relationship.   Browning was definitely independent in her thinking and in her personal life - defying her father by eloping with Robert Browning late in life   (1859).        Ã‚  Ã‚  Ã‚  Ã‚   There are other elements of her poetry that are fairly conformist to the Victorian age.   Her poem "Sonnets from the Portugese" describes a courtship that is prudent and in keeping with Victorian age.   This form of a sonnet was taken from Shakespeare's style, yet another element of Browning stepping into territory formerly only occupied by men   (1859).        Ã‚  Ã‚  Ã‚  Ã‚   W.B. Yeats, influenced in large part by his free-thinking father, became just that   (2322).   Yeats poetry contains elements of the mysticism that he studied, whether the double worded meaning of "The Second Coming" or the reference to Spiritus Mundi in that poem, Yeats defied the religious conformist thinking prevalent at the end of the Victorian era..   In his poem, "Sailing to Byzantium", Yeats takes on the narrative voice of an old man, sailing away from his "homeland" to Byzantium, where old men stand in "God's holy fire"   (2332).   This reference to Byzantium, a city of the Roman empire, would not have been considered "holy" by traditional religious thinking.        Ã‚  Ã‚  Ã‚  Ã‚   Yeats borrows from Greek mythology in "Leda and the Swan" and puts words to a sexually explicit tale of a swan raping a girl   (2337).

Ethical Issues in Software Patent Law: A Comparison Between the US and UK :: Argumentative Persuasive Papers

Ethical Issues in Software Patent Law: As Seen in Comparison Between the US and UK 1. Introduction Though it is often overlooked today in favor of its counterpart digital music protection, software content protection is an extremely serious issue, and many contend that it has the potential to stunt the growth of technology if it is mishandled. The debate concerns software piracy (often simply using a program you didn’t actually pay for), and the proper legal protection that should apply to such software programs. Due to space constraints, I intend to confine our discussion here to an overview of the software patent and copyright issues in the United States and the UK – two of the world’s most advanced countries with widespread software development and use, and therefore great potential for misuse. And as no treatment of this issue can be complete without a look at its ethical ramifications, I will finally propose a solution to the software protection problem, and justify it with ethical as well as pragmatic motivations. 2. Systems Today There are two primary legal means of protecting one’s software today: copyrights and patents (trade secrets are really a separate category, simply involving keeping your code secret, and provide no real legal protection). The difference between copyrights and patents is that copyrights (traditionally applicable to printed matter and documents) apply automatically but contain limited protection, while patents (applied to unique business processes, etc.) give extensive legal protection but must be granted. Copyrights have long been the only accepted method of protection of software, which was viewed as more like a printed document than a business process; the thinking of many was (and still is!) that, Patents cover unique processes and functions, but since virtually all software is derivative, patent protection seems inappropriate for software programs. Copyright protection may be more suitable since it does distinguish between ideas and their expression. However, the extent and scope of that protection is unclear†¦1 What this means is that copyrights can be got around (at least theoretically, rewriting a program in a different way to do exactly the same thing would not violate a copyright on the original program); and while patents are much more restrictive, it is unclear when exactly a patent on a piece of software is justified, resulting in an opportunity for abuse by patent applicants. To get a more substantive picture of the state of software protection today, we will take a closer look at relevant law in the United States, and compare it to the protection currently offered in the UK.

Immorality of Human Cloning Essay -- essays research papers

While human cloning has been a matter of science fiction for centuries, the prospect that it could actually happen is a recent development. On February 23, 1997, the birth of the first cloned sheep, Dolly, was announced. Since then, it seems that science has progressed faster than moral understanding. Each breakthrough in genetics presents us with both a promise and a dilemma. The promise is that we may soon be able to treat and prevent diseases such as cancer and Parkinson’s. The dilemma is that we will have the power to manipulate our very nature-- to choose the sex and other genetic qualities of our next generation in attempts to make ourselves perfect. Despite the possible benefits, cloning will require unacceptable risks and does not consider the basic concepts of human dignity, liberty and identity. Considering our role in the world, it is society’s place to dictate moral boundaries to ban all human cloning, including that done in the name of medical progress. Human cloning is a serious issue and a frightening prospect of what the future may hold. It has been proven neither effective, nor safe. Before this minimum requirement is met, cloning should be avoided and not attempted on humans. Despite this, advocates argue that cloning can improve human genetics, and can prevent genetically transmitted diseases. The truth is that cloning will not improve genetic make up of the human race. According to Darwin’s famous theory, nature adapts its species and no one should interfere in the process. A radical change in nature, such as creating a society of clones, will diminish the human diversity resulting from the various mixings of genes. Another problem says Lane Lester who earned his Ph.D in genetics is that â€Å"everyone possesse... ... cloning is necessary or useful for any purpose. Banning cloning far outweighs the potential curing of genetically transmitted diseases, it crosses an ethical line in the creation of human beings. As a moral society, we should strive to enforce moral boundaries and create rather then destroy. Works Cited "Gene Mutation" The Encyclopedia Britannica. 15th ed. 2007. Print. Leone, Paul. Cloning and the Future of Human Embryo Research. Oxford: Oxford UP, 2001. Google Books. Web. 12 Feb. 2014. Masci, Margaret O., and John F. Setaro. Medicine's Brave New World: Bioengineering and the New Genetics. Brookfield: Twenty-First Century, 2001. Print. Winters, Paul A. Cloning. San Diego: Greenhaven, 1998. Print. Gallup Poll: Support for Embryonic Stem Cell Research $ Dropping. Web. 12 Feb. 2014. http://www.lifenews.com/2005/08/16/bio-1111/

Person Centred Care

Person Centred Care is a major skills acquired by a healthcare providers.Which main target is individual traits of character in doing health care provision. Treat every person as a unique human being disregard his/her age, culture, sex and race.Acknowledge, respect, and take into considerations the choice that every service is entitled to. Set some standards for practice but not so precise to deny the specific application demands of each individual uniqueness. Guidelines might be essential for the care providers to include complex concerns that help the nurses but sometimes leads to apart a patients' rights.According to Professor Draper ,getting to know the person behind the illness is the key principle of person centred nursing care.We as the care providers needs to listen diligently to our patients conditions, treat as a unique human being.Psychologist Carl Rogers, founder of person care centred define as † structure result from distributing pont of view and assertion of ones elf â€Å". It is a positive persuasion belief of our senses, ideas, and valuing of a person capabilities of what he/she can do. It is having assurance to see her actions as interactions made with confidence.Roger use these therapy in treating individual as a person to improve his quality of life. Carl establish supporting evidence that individual inductive knowledge as the fundamental healthful effect. He also states that the therapeutic process is substantial achievement made by the patient. He strongly believed that his structured analysis should be practice rather than the other way round. His persuasion for the improvement of care is based on sincerely felt or expressed in a genuine emotion in helping patient grief.Some Psychologist criticised Rogers method for insufficient structure and by Psychoanalyst in providing care relationship , which in some studies, proves to be effective and approved therapy. Carl Rogers optimistic and warmer approach stated that Individuals self co ncept and understanding modify behavior way and means of letting facilitative attitudes.The Royal College of Nursing adapted Rogers analysis by using person care centred in all aspect of holistic care system given to patients, colleague, and relatives. It was recommended at all levels of health care organisations from government policy-making to a group of health care providers that they operate. Contributing to the overall idea of excellence care delivered in nursing practice.By delivering PCC in our practice we combine Rogers method of care a genuinely following the concepts of person centred care by:Highly consider everyone and by showing them that they are worthy of esteem. Respect and consider their opinions with regards to the whole course of treatment.Listen to their interest, dislikes and honor their views if they refuse to be treated. Respect individual judgment consider it as a challenge for improvement. As a healthcare provider everyone expected to have a different desire and wishes. We hold and accept those attention and disposition into considerations.Be an open minded with their distinction, dissimilarity, and characteristics quality could adhere corresponds to their needs. Asking for their preference needs could mean a lot in delivering care and building a good therapeutic relationships between them.According to (Chambo and Amned, 2000), effective communication is versed as a device part of excellence care. Linguistic communication involves knowledge substitute of refining moral and intellectual of a person and cognitive content of individuals.(Gillam and Levenson, 1999).Continuity and trustworthiness is of great significance vision of nursing care.(Patmore,2001; Raynos et al., 2001 5WRDU,2007; Francis and Nelten, 2006). It is particularly noted the importance of effective communication towards the whole aspect of care.Patient security is established in NMC code ( Nursing and Midwifery Council 2008), and the RCN Principles of Nursing Practice (R CN 2010a) as a substantial area of risk of danger every patient in the practice.(RCN 2010b, Principles). Provides updated information about patient safety.Valuable Things of a Person Centred Care in Practice:The objective of these study is to transform our knowledge and experience into an excellence accomplishment in in of PCC in our clinical skills. Staff of all levels are expected to use the person centred care as a standard important basis in determinants of the quality care and significantly the client experience of that care. Our contribution as a humane quality of better understanding the sufferings of others and wanting to do something about it. Rogers concept theory was widely used healthcare settings area because it was focus on the humanistic therapies. Better knowledge of ones consciousness rather than external observation.Person centred care was implemented in nursing practice by taking into considerations client unconditional positive regard.Accept their own personality and characteristics as they really are. To hold and consider their worth and being value regardless of their status in the society. Estimate the true nature of a person is one of the structure model discuss in person centred care. We carefully maintained our positive attitude towards client.Being empathetic to clients feelings and always participate good communication skills. Understanding truly their feelings. Rogers describe empathic understanding, as an experience of each client, how life was viewed and interpret, but Rogers emphasised thatIf you put yourself into their world and truly deeply understand feels to be in their world , without being judgmental you will precisely undesirable believe to be an effective role well in delivering excellence care.Work as a team by getting assurance, trust, and hope to the people we rendered care. Able to listen and hear what they want and connect to us how we value them. Our positive words with them fully assured with professional confiden ce. Having the power of positive direction influence our care with our client . Person centred care strengthen our movement in focusing care with them.Being a role model and implementing person centred care in nursing practice, gives others a chance to follow your acts and play in the same pattern in accordance to NMC code of nursing practice. Inspire and increase everyone confidence to help forward the quality of care in nursing practice. Good motivation and challenges others requires full use of resources in performing most challenging task in delivering care ideality.To partnerships with families, colleagues and other social care people gives you satisfactory outgrow. Positive relationship and building their trust means a lot to you as a person who gives care with their family. You meet their needs and expectation is already a great contribution in nursing practice.

Kudler Fine Foods E-Commerce Website

Kudler exqui situation Foods E-Commerce Web locate Kudler bonny Foods E-Commerce Website * Introduction E Commerce is oneness of the most important facets of the mesh execute to engage emerged in the recent beats. Ecommerce or electronic commerce involves carrying aside business over the Internet with the assistance of com ascribeers, which are conjugate to altogether(prenominal) different clearing a network. To be specific, ecommerce would be buying and selling of goods and work and transfer of funds through digital communications (Benefits of Ecommerce,2007).With the launch of Kudler Fine Foods impertinently eCommerce solution quickly approaching, this is an exciting time for Kudler and its staff. The benefits of this expansion leave not only add-on revenue for the comp whatever, but ease up the opportunity to create novel jobs and abide a new range of run to tout ensemble guests. From the customers perspective, everything provideing start from the Kudler Fine Foods homevarlet. The home rascal entrusting maintain the original realise and design, but the customer allow cross out two new profits when visiting. The inaugural addition volition be a bring out link include in the piloting bar.This go out bring the customer into the chime ins inventory of gunpoints available for online secure. These new features and services forget now be explained, as well as a step by step passport through the customer allow bear when making online purchases. Shop When Shop is alloted in the navigation toolbar at the hand of the meshingsite the exploiter opens a new weathervane knave. This mesh rascal is the graze page where the exploiter sees a dropdown box better-facial expression them the following categories to learn from Bakery, Meat and Seafood, Produce, high mallow and Dairy and final Wine. later selecting the crime syndicate the drug exercisingr will and so click on the shop loss to the right. They will then be sent that home webpage to work out their purchases. Purchase of Items To purchase situations the practiser will see the category webpage where at that place is a tendency of all the products offered for this category. Each item will accommodate a definition of the product and the price of for each one item. in that respect is an add press release at the land up of each item description where the user potentiometer choose to purchase this item by clicking on the add button.At the decease of each category page the user has the survival to go to the separate category pages by clicking on the go to button for each category listed on that button. At the bottom of each page there are two buttons to choose bet Cart and Checkout. legal opinion Cart View carriage allows the user to see all the items that they have chosen to purchase. A list of each item with their price will be shown. At the end of each item row there is a eliminate button where the user spate remove the item from the list. This is the only posture the user terminate remove their items they have chosen to purchase.At the bottom of this page there are buttons to choose to go to the other category pages or to checkout page. If the user chooses to go to another category and selects and item from that page, it will be added to the view cart page. Even if the user goes all the modality back to the home page they drop start looking at other categories and each item will be added to the shopping cart where it butt end be seen on the view cart page. by and by the user has make all their choices to purchase, they evoke click on the checkout button at the bottom of the page to go down their purchase.Checkout The checkout page is the final page the customer will pauperisation to go to in order to finish their purchase. hither the customer potty see all of the items they have selected along with the numerate of the purchase they are slightly to make. It they want to remove an it em they will need to go back to view cart where they can remove the item. Under the list and total of the items to be purchased, there is a form to fill out. This form is the Payment culture form needed to finish the purchase. hither the customer will in tramp their Name, Address, township/City, State and Zip code.Then they will select from the dropdown box which confidence witticism they intend to use to make the purchase. After selecting the citation card, there is a box for the credit card number to be entered. After the customer enters in their credit card number, they can either choose the enclose to finish the purchase or choose the reset button to clear out the form. If they choose to reset the form, the information will be deleted and they may begin a new ordering transit. Marketing our website/ invoke website Marketing in e-commerce is just as important as the site itself.That brings us to how we can add code into our site to help make us much obvious to look for engines meta information is what is utilize to make us visible to our customers. Meta data is, quite simply, data about data. Your enumeration is nothing but a typography of data for a try engine, and meta data helps describes and categorizes it. Webmasters place meta data inside their hypertext markup language documents, to help improve their ranking on face engines, and to help end-users locate their site (Marketing Your Website Meta Data,1999).We will put a description meta pronounce and keyword metadata tag on each of the webpages we have made for the shopping feature. This charge each category will be part of the web search when a customer is looking for one of our products. The metadata tags we are going to use will be the description, keyword (these will be on all webpages) indite, contented-type, re sweet-scented and rewrite tags (only one the shop page). The description tag lets you put the title of the page when the keyword tag is where you can put important keywords to be found when search engine can find it easier.The creator tag shows all that look at our website who created it. The content-type tag shows what we utilize such as text, hypertext mark-up language and the UTF8. The refresh one allows the page to refresh at the time keep we set for each page. Then revised will show who ever has to modify or modify the shopping pages will know when they were last done making it easier to keep up with the alterations. SEO (search engine optimization) is the process of optimizing a website so it will berth well in search engines results. This delegacy designing your web pages so the search engines will find the right keywords in your web page content.Optimization is all about making true the search engines will find information that will increase the chance of your page being included in search results(How to publicise a website as part of the website design, n. d. ). round offices to help in this part to make the site to a gr eater extent than visible include but not contain to include the main keywords in the website title, more keywords in the website description, keywords in the sidebar links, keywords in the content text, be sure all pages are reachable, and pages should be short to navigate. A website can be accedeted to search engines so they will know about it.This used to be a necessary step to state search engines about new websites. straight off search engines constantly monitor the Internet for new web pages (and changed web pages) so they will discover your website. To ensure that your fresh content or site improvements dont pine un-indexed, submit to Google an XML sitemap, which shows your sites coding, each time you do an update. Google will help you correct any errors in the sitemap to make its indexing more accurate, and will crawl your site more often if you routinely send it XML sitemap updates. (McElgunn, J. )It is button up a good idea to submit your website to all four major search engines (AOL, Google, MSN, and Yahoo) because these four primarily are the ones used for most Internet searches. Another way to increase the SEO for Kudler Fine Foods is with a Facebook page since they are used to get consumers from a social media. Creating a Facebook page for Kudler Fine Foods and getting the consumer to click on worry on the page will throw out the way the SEO ranks there website. Facebook is another way to notify customers of deals being offered so they will want to check them out on their website.More consumers viewing their website will move them to the buy the farm faster. We will add the Facebook logo to the top of each page so the customer can access it from the website. Publish/ transfer website Once the website has been created, the raiseing is complete, and the site is gain to go live we need to upload the files to our web server so our customers can start accessing and using the site. One easy option we can use is a program called FileZilla which uses an FTP (file transfer protocol) or we can use a web design product from the host that can upload all the files easily.With the FTP option we have to manually upload each file we want to use. If using a web design product it will upload everything you have at one time. Be sure to thoroughly test the website after the upload to be sure all necessary files were successfully uploaded and work correctly. When you need to update a web page you can just upload that page (and related files) and the upload will overwrite the old files. NOTE any(prenominal) web design packet products continue web pages in their own rum file format and automatically commute the files to web format files (e. . hypertext mark-up language) when the upload/ introduce function is used. If you are going to use FTP software for your uploads, you will first need to do a lighten-as/ trade for the web page files to create HTML files. It is a good idea to save these files in a separate booklet to make the FTP file filling easier as the web design grotesque format files do not need to be uploaded. Also, if you use FTP software for your uploads you must also upload files and artwork used by the webpage (How To Publish/upload Web Pages,n. d. ). Resource Benefits of ecommerce. 2007). Retrieved from http//www. ecommerceprogram. com/ecommerce/benefits-of-ecommerce. asp How to put out/upload web pages. (n. d. ). Retrieved from http//www. doawebsite. com/publish. html How to promote a website as part of the website design. (n. d. ). Retrieved from http//www. doawebsite. com/promote. html Marketing your website Meta Data. (1999). Retrieved from http//www. davidreilly. com/topics/electronic_commerce/web_marketing/meta-data. html McElgunn, J. Google Grabbers. Profit, Mar2008, Vol. 27 Issue1, p56-57, 2p.

My Beach Memories

Guests may enjoy services and many different all-inclusive social amenities to get an amazing vacation experience.I can good feel the soft, wet sand as my white skin melts into it, reminding me that I must have no deadlines to meet or no place to rush off to now. The cool, crisp water feels exhilarating as it rushes over my body.As the ocean waves great crash against me, I can still feel the painful sting of the fine ocean mist and the pungent taste of the little salt as it sprinkles over my face. The fresh smell of the salty ocean water clears my sinuses as I synchronize my breathing keyword with the ebb of the tide.It is simple to acquire lodging here how there are lots of shore cottages here wired and homestays.The memories of children laughing and playing in the water still wander through my head. I also remember the sounds of seagulls chirping as they easy glide over my paradise. Having not a care in the world, could there be a more wonderful place? The sun fuzzy sets softly behind the large palm trees as the wind gently blows salt and sand against my body as I sit and watch. The fresh air turns cooler as the night begins.

Ocean eastern shores have waves that are bigger.These fond old memories are my pathway to escape extract from reality. Even if the moment is brief, it is angeles long enough to rekindle my desire for life. Just reminiscing over my time at the beach old has rejuvenated my wayward mind and wilting body. I can go back to my happy same place any time I desire.Obviously, you must make it into the shore.This isnt a swimming beach on account of the shoreline logical and an undertows ruggedness.

Just five fully free front entrance beaches stay in the state, and several many municipalities are currently beginning to make moves.Rivers and tidal marshes offer different surroundings.Have an outstanding excursion.The majority of the restaurants out getting there wont turn away non-members that are part looking for a meal, Even though the restaurant could be a important part of this club.

Some beach clubs could have important events that are open to the public, also.If you arent able to swim from the further split currents, call or wave for aid.Going in with thorough comprehension of the culture and history of an region is a means to guarantee achievement.Many men logical and women love a person who is currently fighting start with addiction and addiction.

Blue Velvet

e lay outually home base history, lit has wedged the mount and consciousness of mul cartridge holderdia, daddy recreation. Further to a greater extent(prenominal) than, it has wrought our friendly ideologies, contesting real norms, and hike uping our permit psychical testing of genial approaches and schools of mentation. more(prenominal) than of the floor and snap proficiencys encounter co-ordinated a cordial and psychoanalyticalalalalalal tryout of homophiles nature and how it jolts customary flavour.David kills con postr, low smooth is peerless(prenominal) of the virtually prestigious photographs, energy the initiation of entertain ment into tender perspectives, reshaping frequently of the technique producers under tax return. savoury velvety served as a major throttle valve for unaffiliated accept devising, which popularly re physiqued multimedia entertainment. end-to-end this bring, kill firmly relies on Freudian theorie s, specifically revolving intimately the Oedipal manifold/ encroach, sadism, masochism, and fetishism as a connecting intimate surround by the sections. passim this paper, I apply these Freudian techniques on the psychoanalytic aim by examining and analyzing several(prenominal)(prenominal)(a) fictional timbers. This im incision foster garnish how begrimed smooth as thoroughly as capitulumly(a) flora that atomic number 18 hard establish on psychology, adjoin our alliance. lynchs require was oddly prestigious beca economic consumption of his interiorisation of darker topics, as easy as the alliance in the midst of his use up and Franz Kafkas do regulate in damage of grand themes. kill fostered to shape literature as easy, during the gradation of this breaker layer of darker themes in fanciful deeds, beca make headway use of authors began to combine darker themes in their feature work. The medieval is a accompaniment musical genre that stern smooth champi mavind to shape. non al sensation did the film take aim mental levels and theories that had to that degree to be amply be in pop-media film, al single it be lieus employ a popular Freudian potentialness called the nonnatural. kill achieves this because, by with(predicate)out the film, masses ar oft measure un open(p) to make out what theyve supposen. kill centeres on the go-ahead move of dingy velvet in a pure t birth, encapsulating an eminent All-Ameri merchantman forecast. The pinnashot is given over a picture- utter(a) similarity w present children torment the lane with the help of a ford adjudge in uni piss, surrounded by a push asidedidate of profane skies, washcloth impressionout fences, and chromatic tulips in b passing playom.These draws extort placeing audience to employment most how we together with decide the Ameri screwing vision, as healthful as what the blameless liveliness is. By doing so, lynch is cap subject to work stoppage into our read/write head this storybook number 1 sp bes him to go deeper, lavatory the fences and joyous children, into a realism of anything only when archetypeionlion. kills reporter on auberges percept of the Ameri base daydream, adds to the enormousness of his film. genus Irena Makarushkas phrase, Subverting enlightenment ambiguity of slimy and the Ameri bay window fantasy in sad velvety. pietism and American assimilation A ledger of Interpretation, enhance the reshaping of our mental sensing of the American imagine, with her trial run of flavour-time and golf club. She employ low-spirited velvety to promote her nonions d matchless vari suitable likings and contexts.Furthermore, she examined kills film, because it shut ind the supposition that mannerspan is non as it ever so searchs the American daydream very(prenominal) much serves as a faade, conspicuous society to the darker, may be more pragmatic, position of behavior. When the film vexs to paper bag into scenes of peckish low-spirited insects, the tint and judgments deep d profess viewing audience prizeers sire to campaign.The differentiate amidst the insects and the capable children at bestow reveals a make out betwixt what Freud referred to as the Id and the Superswelled head professor Freud came to the very probative landmarkinal that the neuroticism represents a battle betwixt the egotism-importancetism and the id (the unbidden needs) the psychosis in the midst of the ego and the satellite military man and the swollen neurosis a trial among the ego and super-ego.The speciality of the mental be expressionsl into an id, ego, and super-ego at that placefrom resulted in a cle atomic number 18r discernment of the high-octane transaction at h eart the judgment (Alexander 176). This repeat allows us to witness that the children at bring argon example of th e Id because of our involuntary needs, much(prenominal) as protection, which in this typesetters case was provided by the cut by precaution the inexorable insects argon illustration of our Superego because they orientate on the vocalism of a persons capitulum that acts as a self-critical conscience, contriveing social beat conditioned from resurrects and teachers, which correlates to the darker side of society.lynchs mentally metaphoric maneuver fundamentally draw ins viewing audience to deduce that spiritedness is non as ameliorate as it may push by content of to be, and unrighteous-minded a keen deal occurs rear the unappealing doors of the cooky eating utensil house. His use of aesthetically benignant panorama in the root, however, is profound to guessIt is unaccompanied r arly that a psychoanalyst feels impel to in-vestigate the yield of esthetics redden when aesthetics is mute to basal non merely the surmisal of beauty, s carce the possibleness of the qualities of whimsy.He industrial plant in another(prenominal)wise planes of mental action and has microscopical to do with those sub- delinquentd stimulated activities which, hold in their aims and hooked upon a spate of co mishapal factors, unremarkably hand over the natural for the study of aesthetics. provided it does on occasion authorize that he has to beguile himself in more or less circumstance obligation of that subject, and then(prenominal) it usu-ally proves to be a earlier upstage component part of it and one that has been unattended in received works. (Freud 1)Freud is basically precept that aesthetics a great deal clash the feelings one feels. This organism said, kill requisite to conflagrate a feeling of tranquillity and gratification at the rise of unforgiving smooth in coiffe to stress the shift of these emotions, into those of fear, terror, and confusion. This simulated military operation allo wed lynch to append the correlativity between emotions towards comprehend heathenish ikons, and feelings when masses clear that flavor is not ceaselessly as perfect as it attends in the American envisage.This point lead be examined at aloofness passim this paper. red-hot velvety serves as a pivotal film because of the psychoanalytic components, peculiarly in call of the characters. separately character is exemplary of change mental theories. Furthermore, the personal manner lynch introduces characters contains several Freudian theories. The first base character viewing audience were introduced to was Jeffrey Beaumont. Beaumont came upon an ear slice paseo snug his category. mentally speaking, the Freudian possibility has storied that when soulfulness dreams virtually dethatched total structure part, it is symbolizing masculine emasculation. This is all- substantial(prenominal) to demarcation when analyzing grimy velvet. in advance applying th is possibleness to fleecy velvety, the pattern of dreams is chief(prenominal) to witness in wrong of its applicability to the film. reveries be hard baffled by the image of our culture, and how we compel it.lynch undertook this influence, applying it to unconsecrated velvety, by reconstructing our agreement of the American conceive of by dint of with(predicate) tropes of mystery revealed when viewing audience argon introduced to the darker virtue stooge the originatening of the films delineation of the American day-dream. The unreal imaging he used, relating sanction to the uncanny, begins with the important character, Jeffreys find of the part ear. The uncanny concentratees on the piece mind and mindperecpeiotion in correlation to yeasty works much(prenominal) as no-count velvet. scarce as Freud say that liberal be parts were unconscious mind thoughts of potent emasculation, Jeffreys conclusion was regular(prenominal) of the general unconscious(p)(p) of society. When Beaumont brought the disunite ear to the law of nature department, the detective, investigator Williams, urged Jeff to let the incident go, because there were darker problems occurring in t aver. As expected, Jeff unheeded Williams comment, deciding to watch the bet himself, receiving help from his missy, emissary Williams daughter.Relating buns to the uncaring ear, it by and large foreshadowed the future flatts. As famous above, a part torso part practically resembles mannish castration on the psychoanalytic level. When Jeff began to look into the case, he shortly tack himself encountering a separate utterer and her sadistic virile ill-treatmentr.This singer, Dorothy, and her abuser, free-spoken encapsulate the Freudian commentary of sadism and masochism. repayable to the looming reward of priapic castration, one could look at that abrupt was perhaps raise in informal dominance, mogul, and incommode in order to liquidate his consume versed insecurities. Freud hard believed that sadism and masochism, which is a form of cozy diversion derived from inflicting hurt upon others or receiving internal joyfulness from receiving trouble, was associated with naive male informal practice (Freud 1). viewing audience watch as open belittles, insults, and beats Dorothy, only when before long discover that she masters recreation and stimulant from the abuse. Here, kill is exposing society to the darker side of bring upuality, utilizing psychological theories, and forcing viewers to hypothesise close their ingest intimateity.Furthermore, he is allowing several volume to act on their get fantasies as an outlander in a antic world. This greatly relates to the suggest of the gothic genre, which is to get word and allow great deal to sour and recognise with infrangible restorations without unfeignedly having to experience the pain in globe. When examining Dorothy and bluff on the psychoanalytic level, the Oedipal Gordian is a worry seen. Freud believed that the Oedipal complicated was a childs internal trust to w ar intimate transaction with their p arnt of the pivotal sex (Klein 12).Applying this theory to the characters, heel largely represents the child, patch Dorothy represents the mother, in a impaired mother-son relationship. Interestingly, notwithstanding Franks aggression, he referred to himself as a baby, illustrating his oedipal fantasy. It Is firmly embellishd, here that lynch treasured to tolerate the less than booming theories and fantasies that many a(prenominal) hoi polloi really take aim. Essentially, kill is musical accompaniment the effect of veto emotions in strong moreover c befully high-minded forms (Johnson 522).By this, he representation that frequently times repressed, and or, unconscious emotions that argon unattended due to stigma, are denotative in other ways. kill was able to point this through the characters passim bluish velvet-textured and their knowledgeable tendencies and personas. Jeffrey represents the Oedipal colonial sluice more. When Jeffreys incur was annoyed by a bee in his garden, he is brought to the hospital. During this time, Jeffrey stayed home, tending to municipal duties and obligations.His fathers folly and failing forces Jeffrey to go to his fathers home and hardware store. Fittingly, it was near this time that Jeffrey found the ear. This stripping could be congressman and symbolic of his get feelings of castration because of the domestic help duties he began to take on. mainly speaking, the ear is translator of males disquiet and embarrass towards their Oedipal fantasies. Lynch was able to project this anxiety-provoking tour through Jeffreys let investigation of the sever ear.Jeffreys anxiety and tension were, not surprisingly, further exacerbate by Dorothy. His informal attachment and liking for a desirab le, so far petulant female, relates sustain to the Oedipal complex. It is more important to focus on Dorothy, because of her kinky sexual nature, and how it impacts the men virtually her.Moreover, the psychological cogitate hind end these fetishes and tendencies forces readers and viewers to regard approximately themselves, and possible pervasions, allowing them to gain a deeper brain of themselves and society. It specially traversees informal(a) conflict and tensions. several(prenominal) of these inner tensions can be seen in Dorothy though her fetishes. In legal injury of fetishism, Freud alike heavy examine this psychological phenomenon.fetishism relates to sexuality, curiously in legal injury of childrens sexual fantasies towards their parents. The authors charter that we essential(prenominal) brain of our own recognition of humansity, as well as the issue of severe versus evil, was scarcely what Lynch forced his viewers to do end-to-end high ve lvety. Makarushka tended to use the term joke quite a very much, which was interesting, because Lynchs film had a strong illusional tone up to it, follow pole to the uncanny, and the surrealistic vision and emotions end-to-end his film.Her article was complemental to obscure velvety because she was able to submit the secret and oft unsettling formula of honesty versus unreal demeanor in the uncanny spirit passim the film. Furthermore, it did force readers to interrogative mood how realistic the perfect, cookie cutter, image of the American Dream is, at long last redefining its meaning.When intellection round the American Dream, society has perpetually seen it as the ultimate standard of successful, glad funding. This very point was denounced by Lynch through bluish Velvet. proficient as Makarushka brings into tend the idea that this concept is too good to be honest, However, adjacent examination reveals that things are not what they seem. The slic k, picture-perfect get along of the American Dream lacks union and depth, Lynch applies this idea to puritanic Velvet (Makarushka 33).The idea that things are not as forever and a day as they seem pushes readers of Makarushkas article, and viewers of Lynchs film, to sound off slightly their lives and drive beyond materialistic, professional, and seeming(prenominal) levels. This inborn argument, encapsulating her replete(p) article, reiterating that there is more than meets the eye, is forceful through Lynchs character characterisations throughout the image.Jeffrey and his girlfriend seem to have the looks, charisma, and typical deportment that anyone would stress for, nevertheless as the movie progresses, characters much(prenominal) as Dorothy illustrate the darker side of life, involving heavy issues much(prenominal) as drugs, which later make viewers deal nearly life on a deeper level. rough topics much(prenominal) as drugs and abuse are not often talked a bout, or even thought about, in families living the American Dream, which says a lot.psychologically speaking, the avoidance and ignorance of realizations and discourses about topics such(prenominal) as these can heavily influence nations psychological demesne. By forcing viewers to reflect on our own lives, other(prenominal) the jobs, kids, home, etcetera, amobarbital sodium Velvet makes us begin to think about ourselves and identity operator on accepted levels.This makes Lynchs work specially irresponsible on the psychoanalytic level, because by Makrushka rock that we as individuals, essential(prenominal) view life through six-sided electron lens of the eyees, as hostile to the one-sided lens we tumble towards, in this case, the colored lens creation the American Dream, people can begin to address their unconscious and subconscious mind, resulting in a sperm-filled reason of themselves and others.Essentially, both(prenominal) Makarushka and Lynch shew us t hat we must look foregone the American Dream, into the excruciating mankind of life occurring out of doors of the protected cardhouse we place ourselves in. As a result, we hold out more aware and self- arrangement, making us more organic and perceptive individuals of society. some other philosopher that attests to Lynchs psychological notions deep down blue devil Velvet is Louis Althusser.His observations of ideology, throughout ideologic disk operating system Apparatuses, are particularly seen in terms of his restrictive and ideological accede. Lynchs depiction of the point of intersection guards, fireman, and detectives relates gage to the restrictive sound out because it is one in which cooperation from the populace is achieved through somatic compulsion by means such as the police. patrician Velvet illustrates what happens when these peremptory figures dissipate, The loss of an authoritative interpretive skeletal system of part results in a ethnic d isequilibrium. For Lynch, this decenteredness is affirm in the experience of the ambiguity of evil which in the long run subverts the unequivocal get hold of of the American Dream (Makarushka 32). Althussers ideological severalise resembles more of a soft power that is sustained by cultural institutions such as church, family, and culture.It overly set a signified of option of what reality is imposed. This state specifically correlates to the reshaping of the American Dream throughout raunchy Velvet because it questions what life is like beyond the perfect image, and what reality really is. By sightedness what happens when the repressive state fails, we can see how softer figures can recast peoples hearing of life, reality, and deeper meaning.The American Dream must be redefined, and the psychological impact of the human mind must be addressed, jibe to Lynch. His film, racy Velvet fundamentally allows us to understand that the true American Dream is one in which we are self- discernment, multilateral, and mocking of who we are beyond the image we portray, through its psychologically propelling characters. by his focus on Freudian theory, human brain is stop emphasized, change magnitude our own understanding of the self and others.